Six Sigma Approach to Product Design – DFSS

DFSS, which stands for Design for Six Sigma, is an approach to design or redesign new products and services from scratch.

When you consider defects that can be allowed – 3.5 defects per million for Six Sigma projects- using DFSS a level of 4.5 defects per million or 1 per thousand opportunities is allowed. This is because you will be building new products based on customer specifications.

It is important that customer needs and expectations are understood before designing the product. The DFSS approach is to design products that will be highly resistant to variations in the manufacturing process.

Design for Six Sigma training

If voice of customer (VOC) were understood, you would be able to understand the real needs of the customer. An attempt is made to predict how any given design will match customer requirements. These specifications are translated into vital technical characteristics of the product, and thus into CTQ of the product or service.

DOE can also be used to assess and optimize the efficiency of the product and reduce defects.

Phases of DFSS Implementation

DFSS does not have any specific methodology or procedures. Different implementation methods are used depending on the needs of the project.

The methodologies and approaches of DMADV, IDOV, DCCDI, and DMEDI are the typical flavors favored for DFSS projects. All of these are similar and achieve the expected targeted product design.

The most popular among these is the DMADV methodology. The five phases of implementation are:

  • Defining the project goals as well as customer needs.
  • Measuring aspects of customer’s requirements. This requires that valid metrics be established, which would enable teams to monitor the project’s progress.
  • This input can be utilized to prioritize and determine potential ways that the process could go wrong. This helps teams to take preemptive action to reduce chances of such failures.
  • Analyzing options available to meet customer’s demands. It comes only after the team determines the causes of problems so that improvements can be made to reduce or eliminate the gap between existing performance and the desired levels.
  • It also involves understanding key areas that cause variations. FMEA and AFD are useful to understand risks or failures that may possibly render the design ineffective.
  • Designing a new process to eliminate defects, taking into consideration customer’s specifications.
  • Using real data received from analysis phase, competent processes can be built to meet the requirements.
  • Verifying design to stimulate performance to match with customers’ specifications.
  • Design reviews, peer reviews, simulation, testing and so on can be used to test the design for its utility, as well as to ensure that customer’s requirements are met.

The benefits of design for six sigma training are long-term and may be seen after a period of six months or so. The return on investment is substantial and targets are achieved with stringent controls. DFSS brings about a fundamental change in the way products and processes are undertaken in the organization.


The Seven Keys to the Success of DFSS and Its Training Criteria

DFSS- Design for Six Sigma, a much known idea for the ideal marketing life of the product. All the product base companies will need a team that is specialized in designing a road map for the product’s birth and its life according to the scenario. This methodology provides a basic design for the treatment of the product; it is the way to establish a life cycle of the product in the market. It is commonly known as the no error system, because it assures the ninety nine point nine percent of accuracy which cannot be assured through any other method.

The Seven Keys to Design for Six Sigma Success

  • Lively NPD Phase Gate Process
  • Linkage to Growth approach
  • “Mind-Meld” or being in step with promotion
  • Attaining “True VOC” and performing on it
  • Engineering Culture Shift, all engineers in the product at different time.
  • Roadmap and Instruction.
  • Plan by plan Selection & Review.

There are some organizations that will provide a proper DFSS training to your staff and make them an expert in keeping the eye on the product from the production to the distribution; those organizations aims to provide a proper training to the expert panel of the company, to give a long life to their product.

In the USA, the training program has three official levels and those are green belt, black belt and the master black belt: –

DFSS green belt: This level of training is provided for a shorter period under which the applicant team will be introduced with the whole procedure of the DFSS and they will also understand the quality of expertise needed here.

DFSS black belt: The most prominent Expert training program among the green belt and the master green belt. The black belters are the professionals which are prepared for applying the DFSS in the practical world. They are basically trained and make competent in making or applying their own methodology of the Six Sigma.

DFSS Master Black belt: The master black belt is a kind of eligibility, which is the top most educated and practitioners of the whole process of DFSS. They are the most qualified from the others, but it is difficult for any team to go to that level of expertise.

These are the criteria under which the whole training program is divided. I hope this blog will help you in understanding the entire procedure, importance and the need of the DFSS in present as well as in the future, because the calculation of companies life goes through the products life.

Customer Centric Innovation Workshop –Three Phases for Sustainable Business!

In today’s competitive world, companies understand the value of innovating new ideas and generating new business strategies. They now understand the value of becoming customer-centric, but the transformation is challenging no doubt. But customer centric innovation workshops are proven to deliver the greatest impact on your business in the shortest time.

People, whether they are non-marketers or profound professionals often get confused with the idea of customer centric innovation and end up creating a mess. So, in order to give you a clearer view and a clearer idea here are discussed the phases of a customer centric innovation workshop which result in the incredible commercial success and tremendous boost in the business outreach.

Phase I (Applying Customer Centric Fundamentals to the Market)

The first and foremost step is to apply the fundamentals. The best way to learn how to become customer-centric is to actually apply customer centricity principles to your market. In this phase the marketing and product team experiences the power of customer-centric thinking and learns the fundamentals of the job that has to be done. They also participate in a QRD (Qualitative Research Discussion) in order to obtain critical customer information. The completion of Phase I will no doubt, boost the foundation’s success drastically because the team captures the customers’ desired outcomes.


Phase II (Amplifying the Opportunities that Exist)

Once both the teams (marketing and product) know whether the customer requirements are over served or remained unmet, they can decide what improvements are needed to be made to the existing products, they know which pipeline products to pursue and which to kill and also, they are smart enough to understand what new platform-level product ideas and technologies to invest in.

Phase III (Employing New Customer Insight to Drive Growth)

Capturing valuable customer data and knowing how to use it are two distinct things. In phase III, the trainees are guided how to employ their new customer insight in order to drive growth and boost the outreach. The types of data we capture and provide using our ODI-based research methods including job maps, desired-outcome statements, opportunity scores etc. can be used to address dozens of challenges such as creating a customer-centric Google AdWords and SEO campaign and conceptualize breakthrough, radical, and disruptive product ideas etc.

Thus, a customer centric innovation program is uniquely positioned to bring teams together across the business and achieve distinctive business goals. Involving yourself in the customer centric innovation workshop’s three paramount phases can really be beneficial for you and your business. These phases can help you in reaching to the pinnacle of success with ease and in no time!

Six Sigma- From Idea to the Methodology of the Product

After the liberalization by the government, the products reach throughout the world is increased, this result in a revolutionary increase in demand by overseas market, but the style of working didn’t get the kind of makeover it wants. After the emergence of pity errors it gave birth to the DFSS consultants, who are called as the expert of techniques because Methodology is what Six Sigma is about. So before going anywhere else, let’s start with the basic terminology for error proof process.

 What is six sigma master black belts?

 Six Sigma, a master black belt is a process where an eye grabs the product from the production process till it reaches the consumer; it is the duty of the six sigma official that there should be no error point by the eye of the consumer, these include the officials like Six Sigma-Black Belt, Consultant, Analysts, Functional Project Lead, Program Manager, Lead Analyst/Project Manager, Director of Operational Excellence, Business Process Manager or Senior Projects Manager.

Methodology is what Six Sigma is about

As I said before, It generally evolves two methods, the first method is used for the project, which already marked its presence still lacking somewhere, that kind of product evolves with the well defined and designed, measure, analyze, improve and control that is DMAIC. The second one is the design for six sigma, this is applied when making of a new product or its launching is going to be done, so that the product, process and service become defect-free, this process includes IDOV (Identify, Design, Optimize and Validate) and DMADV (Design, Measure, Analyze, Design and Verify).

Why six sigma is needed?

Before birth- When a product is yet to take birth, then companies use to hire DFSS consultants to take care of all the methods and till its launching, due to their serious concern over one product, it generally results in the successful survival graph of the product in the market.

 After birth- When a product is already released to capture its market, but still struggling to make the position, then also a six sigma black belt expert is hired to research the whole life and future of the product to apply certain changes in it which results in floating at the optimum level (most secured position) of the competition.


The final remark

This process is basically discovered to perform the role of an inspector whose duty is to watch all the activities related to the product and its method, so that nothing bad can touch the product till it reaches the consumer, this is done by the black belts or commonly known as the DFSS (design for Six Sigma).

DFSS Black Belt: A Boon for your Business

The Design for Six Sigma (DFSS) is an innovative methodology for process improvement and a program that helps the business people to achieve the desired results. In today’s fast paced world, there is cut-throat competition in every business. Every business owner wants to see his company on the top and stay ahead from his competitor in the race.

DFSS Black Belt Certification Program

DFSS Black Belt is that terminology which serves as a helping hand and provides the necessary training with the help of robust statistical tools to all the people who are indulged in any sort of business, to led them towards a better business future and provide a wider market with more opportunities. It uses the DMAIC problem solving methodology which undergoes the steps of Defining, Measuring, Analyzing, Improving and Controlling (DMAIC).


If you will ask to any of a good business person or a successful entrepreneur about their success secrets, they would definitely tell you that how big are the role of the basics in building a business which is taught in the DFSS programs. One must master the basics of the business, know the current marketing needs, use advanced tools and implement it in the right direction i.e. the direction of productivity in order to become an affluent business person.

DFSS Black Belt is one such Certification Program which turns a beginner into an expert. It provides the training classes by professionals who are experienced and provide the best what they have by using the robust tools available in order to improve your skills to tackle the most formidable problems and integrate the overall profit. The DFSS Black Belt Program focuses on the following factors:

  • Meeting Customer’s Requirements

The customers are first priority and the centre of the DFSS program. The DFSS Black Belt Program works on the VOC (Voice Of Customer) and focuses mainly on the requirements and needs of the consumers and plan the strategy and road-maps accordingly to fulfill the desires of customers to satisfy them.

  • Knowing Current Marketing Tricks and Trends

The experts will introduce you to the current marketing trends and needs in order to make you stay ahead from your business competitors in the race.

  • Use of Tools and Terminologies

The DFSS Black Belt Certification Training let you aware and become familiar with the tools and terminologies associated with the Six Sigma approach.

  • Proliferating Productivity

The final destination or the main motive of the whole DFSS Black Belt Certification Program is to expand the efficiency of the profit attained by the business company and turn it into a bigger and broader Brand.

DFSS Black Belt Certification Program Online

There are several organizations which provide you the online DFSS Black Belt Certification Programs at affordable prices. These programs include various tools, phases and road-maps such as IDOV, DMAIC, and VOC etc. to help you increasing your business productivity and business skills at the same time.

Design For Six Sigma: An Approach for Better Business

Today’s world is all about business and profit because what is a business without profit, right? Wrong! The factor which is the root cause of the business growth, but goes neglected is its ‘customers’ and in real means, a business cannot survive without its customers. The more number of satisfied customers, the more rapidly the business grows and all it takes to make the satisfied customers is to understand their needs and enhance the product and service qualities accordingly.

Design For Six Sigma (DFSS) is a methodology for resolving the customers’ issues by making the business robust and the workers capable of facing the troublesome problems that can occur during the whole business process. It is a business-process management method for training the business persons and addresses two ‘voices’: Voice of the Customer and Voice of the Process.

Its training process goes through several phases of mastering each business aspect and each phase is named a belt, which signifies the certificate of that training. The training programs  of DFSS are:

  • DFSS White Belt Training
  • DFSS Yellow Belt Training
  • DFSS Green Belt Training
  • DFSS Black Belt Training

DFSS White Belt Training

White Belt Training is for the beginners or students. In this program the students are made trained with the fundamental comprehension of the Lean Six Sigma and the basics of the  business and its process. All the students who attend the workshop are introduced to the tools and methods for improving the business process.

DFSS Yellow Belt Training

The DFSS Yellow Belt program includes the basic improvement procedures with their necessary metrics. The person who has a yellow belt certificate is eligible to work as a Subject Matter Expert (SME). Under the Yellow Belt training, the students learn to use the tools better and possess a more profound understanding of process involvement.

DFSS Green Belt Training

The Green Belt Program is the first step towards earning the Black Belt. It supports team work and synergy and It involves the processes like project selection, process mapping, capability analysis, process control plan and hypothesis testing etc.

DFSS Black Belt Training

One can proceed to the Black Belt Training only after the completion of the Green Belt Program. The Black Belt Training includes: Defining, Measuring, Analyzing, Improving and Controlling (DMAIC). The process under the Black Belt Training involves Green belt reviews, Advanced MSA, multiple regression, DOE Planning, Factorial designs, Optimization design etc.

Involve yourself into a Design For Six Sigma Training and Certification programs to enhance the business skills and to improve your capability of dealing with the complex problems that may occur during the business process.