DFSS–An Advanced Approach to Customer Satisfaction!

Every business needs to have the core knowledge of the market’s insight, new business trends and customer requirements to evolve as a leading brand. Also, the businesses need to be innovative and bring out new ideas which are unique and satisfy customer demands. This needs an intense knowledge of the advanced tools and techniques which you learn to employ in DFSS training sessions.


What is DFSS?

DFSS stands for Design For Six Sigma which is an innovation methodology. It is usually found in various forms, with distinct tools and techniques which are designed to add more value during New Product Development, while developing and employing higher quality data for key development decisions.

Phases and Roadmaps

DFSS also has a variety of variants to the phases as well as roadmaps, for instance CDOC, DMADV, IDOV, etc. However, the DFSS methodology is based upon, and begins with Voice of the Customer (VOC), which is followed by Quality Function Deployment (QFD).

Following apparent needs progress and mapping to product robustness, product functions, optimization and statistical design techniques are then taken into use to develop a better service and / or to evolve a better product. Its core being based on the VOC, focuses on the reviews, results and expectations of the customers old and new in order to generate the new product or services –flawless, desirable and effective!

Why Businesses use DFSS Training Programs?

The businesses today employ Innovative Design For Six Sigma training for enhancing the process and improving the outcomes! The training encompasses several phases which you are enrolled in –as per your eligibility and capability. The phases are mentioned here:

  • DFSS White Belt Training– It is for the beginners where the students are trained with the fundamental comprehension of the Lean Six Sigma and the basics of the business, its process and consequences.
  • DFSS Yellow Belt Training- The training includes the basic development procedures along with their requisite metrics.
  • DFSS Green Belt Training- The processes such as project selection, process mapping, capability analysis, process control plan, and hypothesis testing etc. are encircled and taught in the Green Belt training workshop.
  • DFSS Black Belt Training- The Black Belt Training includes: DMAIC which is the acronym for Defining, Measuring, Analyzing, Improving and Controlling.

Through the different phases of the innovative Design For Six Sigma training, the businesses accomplish the pre-eminent goal of pioneering DFSS approach which is to raise the revenues and attract more customers to the firm. The DFSS methodology attains this project by project under which they develop the new products and services that better meet customer needs as well as demands than the competitors.

The Seven Keys to the Success of DFSS and Its Training Criteria

DFSS- Design for Six Sigma, a much known idea for the ideal marketing life of the product. All the product base companies will need a team that is specialized in designing a road map for the product’s birth and its life according to the scenario. This methodology provides a basic design for the treatment of the product; it is the way to establish a life cycle of the product in the market. It is commonly known as the no error system, because it assures the ninety nine point nine percent of accuracy which cannot be assured through any other method.

The Seven Keys to Design for Six Sigma Success

  • Lively NPD Phase Gate Process
  • Linkage to Growth approach
  • “Mind-Meld” or being in step with promotion
  • Attaining “True VOC” and performing on it
  • Engineering Culture Shift, all engineers in the product at different time.
  • Roadmap and Instruction.
  • Plan by plan Selection & Review.

There are some organizations that will provide a proper DFSS training to your staff and make them an expert in keeping the eye on the product from the production to the distribution; those organizations aims to provide a proper training to the expert panel of the company, to give a long life to their product.

In the USA, the training program has three official levels and those are green belt, black belt and the master black belt: –

DFSS green belt: This level of training is provided for a shorter period under which the applicant team will be introduced with the whole procedure of the DFSS and they will also understand the quality of expertise needed here.

DFSS black belt: The most prominent Expert training program among the green belt and the master green belt. The black belters are the professionals which are prepared for applying the DFSS in the practical world. They are basically trained and make competent in making or applying their own methodology of the Six Sigma.

DFSS Master Black belt: The master black belt is a kind of eligibility, which is the top most educated and practitioners of the whole process of DFSS. They are the most qualified from the others, but it is difficult for any team to go to that level of expertise.

These are the criteria under which the whole training program is divided. I hope this blog will help you in understanding the entire procedure, importance and the need of the DFSS in present as well as in the future, because the calculation of companies life goes through the products life.

Customer Centric Innovation Workshop –Three Phases for Sustainable Business!

In today’s competitive world, companies understand the value of innovating new ideas and generating new business strategies. They now understand the value of becoming customer-centric, but the transformation is challenging no doubt. But customer centric innovation workshops are proven to deliver the greatest impact on your business in the shortest time.

People, whether they are non-marketers or profound professionals often get confused with the idea of customer centric innovation and end up creating a mess. So, in order to give you a clearer view and a clearer idea here are discussed the phases of a customer centric innovation workshop which result in the incredible commercial success and tremendous boost in the business outreach.

Phase I (Applying Customer Centric Fundamentals to the Market)

The first and foremost step is to apply the fundamentals. The best way to learn how to become customer-centric is to actually apply customer centricity principles to your market. In this phase the marketing and product team experiences the power of customer-centric thinking and learns the fundamentals of the job that has to be done. They also participate in a QRD (Qualitative Research Discussion) in order to obtain critical customer information. The completion of Phase I will no doubt, boost the foundation’s success drastically because the team captures the customers’ desired outcomes.


Phase II (Amplifying the Opportunities that Exist)

Once both the teams (marketing and product) know whether the customer requirements are over served or remained unmet, they can decide what improvements are needed to be made to the existing products, they know which pipeline products to pursue and which to kill and also, they are smart enough to understand what new platform-level product ideas and technologies to invest in.

Phase III (Employing New Customer Insight to Drive Growth)

Capturing valuable customer data and knowing how to use it are two distinct things. In phase III, the trainees are guided how to employ their new customer insight in order to drive growth and boost the outreach. The types of data we capture and provide using our ODI-based research methods including job maps, desired-outcome statements, opportunity scores etc. can be used to address dozens of challenges such as creating a customer-centric Google AdWords and SEO campaign and conceptualize breakthrough, radical, and disruptive product ideas etc.

Thus, a customer centric innovation program is uniquely positioned to bring teams together across the business and achieve distinctive business goals. Involving yourself in the customer centric innovation workshop’s three paramount phases can really be beneficial for you and your business. These phases can help you in reaching to the pinnacle of success with ease and in no time!

Design For Six Sigma –A Complete Overview

DFSS is the acronym for Design For Six Sigma. It is a business process that provides the proactive approach to design and monitor the key activities. DFSS is used to design or re-design a product or service from the ground up. In other words, we can say that it is a methodology or a process that is customer focused (customer oriented) as well as profit driven. The expected process Sigma level for a DFSS product or service can be 6 Sigma or higher depending the product.

When to Seek for DFSS?

Design For Six Sigma should be used while creating a new product, process, or service. As the incremental improvement cannot bridge the gap between the current process’ potential and customer demands. Hence, the people involved in the DFSS process, working and strategy should spend time understanding the errors of existing systems before they embark on a redesign methodology.

Methodologies Involved

The DFSS generally works on the methodologies like DMAIC and DMADV, where DMAIC stands for Define, Measure, Analyze, Improve and Control whereas, DMADV is the acronym for Define, Measure, Analyze, Design and Verify.


What are DFSS Training Workshops?

This is a training program provided by certain companies which are expert in understanding business trends and current market needs and these experts train the business people or business aspirants, to deal with the complex situations and challenges that come along the business process. These innovation training workshops do not only provide the business people with the right training, but also provide the entrepreneurs with the certificates related to the training.

Moreover, the DFSS innovative workshops have a primary goal to help the businessmen grow the revenues in order to attract more customers to the organization. More revenue means more business outreach which leads to a rapid business growth.

Who Can Get Enrolled?

Most of the people usually get confused that these training programs are only for the business tycoons or business’ creative team, however, it’s not true. The DFSS training programs are for anyone and everyone who are somehow involved or related to the business industry, which include product developers, marketing managers, support representatives, etc. In fact, the more variety of people the better because one person gets the A to Z training, which is really beneficial for escalating the enterprise.

Hence, you see that the DFSS consulting programs and training as the DFSS’ Innovative Workshop is a great method for getting best commercial results, as it understands and works on the customer’s requirements and removes defects in order to build a much stronger brand.

Six Sigma- From Idea to the Methodology of the Product

After the liberalization by the government, the products reach throughout the world is increased, this result in a revolutionary increase in demand by overseas market, but the style of working didn’t get the kind of makeover it wants. After the emergence of pity errors it gave birth to the DFSS consultants, who are called as the expert of techniques because Methodology is what Six Sigma is about. So before going anywhere else, let’s start with the basic terminology for error proof process.

 What is six sigma master black belts?

 Six Sigma, a master black belt is a process where an eye grabs the product from the production process till it reaches the consumer; it is the duty of the six sigma official that there should be no error point by the eye of the consumer, these include the officials like Six Sigma-Black Belt, Consultant, Analysts, Functional Project Lead, Program Manager, Lead Analyst/Project Manager, Director of Operational Excellence, Business Process Manager or Senior Projects Manager.

Methodology is what Six Sigma is about

As I said before, It generally evolves two methods, the first method is used for the project, which already marked its presence still lacking somewhere, that kind of product evolves with the well defined and designed, measure, analyze, improve and control that is DMAIC. The second one is the design for six sigma, this is applied when making of a new product or its launching is going to be done, so that the product, process and service become defect-free, this process includes IDOV (Identify, Design, Optimize and Validate) and DMADV (Design, Measure, Analyze, Design and Verify).

Why six sigma is needed?

Before birth- When a product is yet to take birth, then companies use to hire DFSS consultants to take care of all the methods and till its launching, due to their serious concern over one product, it generally results in the successful survival graph of the product in the market.

 After birth- When a product is already released to capture its market, but still struggling to make the position, then also a six sigma black belt expert is hired to research the whole life and future of the product to apply certain changes in it which results in floating at the optimum level (most secured position) of the competition.


The final remark

This process is basically discovered to perform the role of an inspector whose duty is to watch all the activities related to the product and its method, so that nothing bad can touch the product till it reaches the consumer, this is done by the black belts or commonly known as the DFSS (design for Six Sigma).

DFSS Black Belt: A Boon for your Business

The Design for Six Sigma (DFSS) is an innovative methodology for process improvement and a program that helps the business people to achieve the desired results. In today’s fast paced world, there is cut-throat competition in every business. Every business owner wants to see his company on the top and stay ahead from his competitor in the race.

DFSS Black Belt Certification Program

DFSS Black Belt is that terminology which serves as a helping hand and provides the necessary training with the help of robust statistical tools to all the people who are indulged in any sort of business, to led them towards a better business future and provide a wider market with more opportunities. It uses the DMAIC problem solving methodology which undergoes the steps of Defining, Measuring, Analyzing, Improving and Controlling (DMAIC).


If you will ask to any of a good business person or a successful entrepreneur about their success secrets, they would definitely tell you that how big are the role of the basics in building a business which is taught in the DFSS programs. One must master the basics of the business, know the current marketing needs, use advanced tools and implement it in the right direction i.e. the direction of productivity in order to become an affluent business person.

DFSS Black Belt is one such Certification Program which turns a beginner into an expert. It provides the training classes by professionals who are experienced and provide the best what they have by using the robust tools available in order to improve your skills to tackle the most formidable problems and integrate the overall profit. The DFSS Black Belt Program focuses on the following factors:

  • Meeting Customer’s Requirements

The customers are first priority and the centre of the DFSS program. The DFSS Black Belt Program works on the VOC (Voice Of Customer) and focuses mainly on the requirements and needs of the consumers and plan the strategy and road-maps accordingly to fulfill the desires of customers to satisfy them.

  • Knowing Current Marketing Tricks and Trends

The experts will introduce you to the current marketing trends and needs in order to make you stay ahead from your business competitors in the race.

  • Use of Tools and Terminologies

The DFSS Black Belt Certification Training let you aware and become familiar with the tools and terminologies associated with the Six Sigma approach.

  • Proliferating Productivity

The final destination or the main motive of the whole DFSS Black Belt Certification Program is to expand the efficiency of the profit attained by the business company and turn it into a bigger and broader Brand.

DFSS Black Belt Certification Program Online

There are several organizations which provide you the online DFSS Black Belt Certification Programs at affordable prices. These programs include various tools, phases and road-maps such as IDOV, DMAIC, and VOC etc. to help you increasing your business productivity and business skills at the same time.

DFSS consultant: for a Successful Product Launch and its Further Life

People mostly get confused between the terms and say they are implementing six sigma processes, but actually they are using DMAIC, which stands for define, measure, analyze, improve and control. This methodology is used when a product which already has an existence, having a problem or don’t meet with the customers’ expectations. The given acronym stands for: –

Define- to classify the points to focus

Measure- to measure the parameters and understand the deep down problems

Analyze-to analyzes the problem by collecting the related data.

Improve- to improve the problem and rectifying the issues

Control- to control the future process

Now the question arises, if that was DMAIC then what is DFSS? Hopes are not wrong but when we use a methodology for the previously launched product that is already in existence uses the one, we are talking about, but when a product is launched newly or re-designed then that product comes under DFSS methodology.


What is DFSS?

The acronym stands for Design for six sigma like DMAIC the concept of six sigma is not universally recognized, but very confusing in its initial stage, the basic difference between both the methods are from base. DFSS basically means a launch or re-launch of a product which has to be under expert supervision, under this process a product is designed with an eye on the 0.00 errors which apparently means no error at all.

There are lots of other methodologies named DMADV, DMADOV, DCCDI, IDOV and DMEDI which confuse the people, but they all posses different meaning, applications and effects. I know there is another thing which grabs your attention and that is how you are going to start the needed process and how will you consider the problem to emerge the solution? It’s not a matter of thinking or taking stress at all there are lots of experts (whom you can find online) can help you with that, make sure the person you are hiring must be an authentic DFSS consultant and at least have some experience in the field, I hope this information will help you to understand the basic difference between them for further process.