In today’s competitive world, companies understand the value of innovating new ideas and generating new business strategies. They now understand the value of becoming customer-centric, but the transformation is challenging no doubt. But customer centric innovation workshops are proven to deliver the greatest impact on your business in the shortest time.
People, whether they are non-marketers or profound professionals often get confused with the idea of customer centric innovation and end up creating a mess. So, in order to give you a clearer view and a clearer idea here are discussed the phases of a customer centric innovation workshop which result in the incredible commercial success and tremendous boost in the business outreach.
Phase I (Applying Customer Centric Fundamentals to the Market)
The first and foremost step is to apply the fundamentals. The best way to learn how to become customer-centric is to actually apply customer centricity principles to your market. In this phase the marketing and product team experiences the power of customer-centric thinking and learns the fundamentals of the job that has to be done. They also participate in a QRD (Qualitative Research Discussion) in order to obtain critical customer information. The completion of Phase I will no doubt, boost the foundation’s success drastically because the team captures the customers’ desired outcomes.
Phase II (Amplifying the Opportunities that Exist)
Once both the teams (marketing and product) know whether the customer requirements are over served or remained unmet, they can decide what improvements are needed to be made to the existing products, they know which pipeline products to pursue and which to kill and also, they are smart enough to understand what new platform-level product ideas and technologies to invest in.
Phase III (Employing New Customer Insight to Drive Growth)
Capturing valuable customer data and knowing how to use it are two distinct things. In phase III, the trainees are guided how to employ their new customer insight in order to drive growth and boost the outreach. The types of data we capture and provide using our ODI-based research methods including job maps, desired-outcome statements, opportunity scores etc. can be used to address dozens of challenges such as creating a customer-centric Google AdWords and SEO campaign and conceptualize breakthrough, radical, and disruptive product ideas etc.
Thus, a customer centric innovation program is uniquely positioned to bring teams together across the business and achieve distinctive business goals. Involving yourself in the customer centric innovation workshop’s three paramount phases can really be beneficial for you and your business. These phases can help you in reaching to the pinnacle of success with ease and in no time!